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Marketing Concepts for Libraries and Information Services

Eileen Elliott de Saez




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 | #2734377 in Books |  Facet Publishing |  2002-05-01 | Original language:English | PDF # 1 |  9.00 x.50 x6.20l,.0 | File type: PDF | 224 pages

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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.



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