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La pyramide des besoins (Gestion & Marketing ( nouvelle édition ) t. 9) (French Edition)

Pierre Pichère, 50 minutes




[PDF.ba47] La pyramide des besoins (Gestion & Marketing ( nouvelle édition ) t. 9) (French Edition)

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 | #888142 in eBooks |  2015-09-10 |  2015-09-10 | File type: PDF

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Conçue en 1940 par Abraham Maslow, « la pyramide des besoins » est une théorie de la motivation. Elle permet de visualiser les différents niveaux de besoins, allant des plus vitaux à ceux liés au développement personnel. En marketing, elle est souvent utilisée pour mieux comprendre les attentes d’un public-cible et d’un interlocuteur, pour ensuite adapter sa communication.

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